New Concept - rebranding
While designing the interior concept, I had a clear vision of the direction I wanted to take. I knew that a logo rebranding was in the works, though at that time, its final form was still uncertain. Nevertheless, I drew inspiration from Paris, London, Milan, New York, and other global fashion capitals, aiming to bring a touch of their spirit to my city. The minimalist style, luxurious gold accents, and display elements - designed to subtly echo the old logo - create a seamless blend of timeless tradition and contemporary sophistication within the space.
In the end, when the new logo was finalized - simplified compared to the old one, minimalist, modern, and aligned with today’s leading brands - I was equally thrilled. Its design seamlessly fit into my overall vision, giving even greater meaning to the work I had done with the interior and bringing the entire concept to life in the best possible way.
